Max Simon

What to do when you can’t figure out what people want from you next

by Max Simon · Aug 22, 2016 · 16 Comments

Have you ever tried to guess what people want from you and your business, and guessed wrong? It sucks. Because now you've put time, energy, and money into creating something that people aren't really that interested in, even if you are. Now sometimes you can guess right if you have a ton of direct experience working with clients, because you're hearing from them what they want / struggle with / are needing next. But even in those situations, you can still guess wrong and then spend a lot of time designing something that people aren't really that interested in. A much better …

by Max Simon · Aug 12, 2016 · 24 Comments

After the last two posts about using specificity in your marketing to show people how you can specifically help them, and understanding that people buy because of their own desires and not their needs, it's become clear that your next marketing lesson needs to be dropping your fancy jargon. To start, let's frame the problem here. The more experienced you become in your body of work, the more you learn about all the fancy words that accompany your craft. That's when you start to look at people from the outside in and say: "Here's your real problem. You're not just struggling to attract …

by Max Simon · Aug 10, 2016 · 46 Comments

OK, after reading all of your comments about the hunger you speak to from yesterday's post, today's marketing lesson is about "specificity". One of the secret ingredients of great marketing is being laser specific with the problems you address and the desires you fulfill. Here are some examples of NON-specificity: I help people feel desired. I help people be seen. I help people find clarity in their lives. I help people connect with themselves. While these phrases might "feel true" to you, they don't actually mean anything to someone hearing them on the other …

by Max Simon · Aug 9, 2016 · 29 Comments

If you were to ask me the #1 most important part of your marketing plan, I wouldn't hesitate for even a second... "You have to speak to the hunger of your tribe." Here's what I mean... The reason you (or anyone else) buys anything is because of your own internal self-motivation. It's not because you need it. It's not because someone else told you it's good for you. It's because you WANT it, and that's what compels you to move forward. If you don't believe me, just look at the last 3 things you purchased. Could be that Starbucks that has too many calories in it.... but …

by Max Simon · Feb 22, 2016 · 5 Comments

It’s been a little quiet around here these days, but for good reason. The first is that my new company is growing like nothing I’ve ever experienced before. Our last virtual event had over 28,100+ people attend, coming from over 82+ joint venture partners, that generated over 1,000+ new customers in just a few weeks. Crazy. But the second is that I’ve been working on forming a brand new partnership inside of Big Vision Business with a man I have a deep and profound amount of respect for. His name is James Roche, and I’ve been trying to collaborate with him since 2009. Here’s the full …

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What to do when you can’t figure out what people want from you next

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