After the last two posts about using specificity in your marketing to show people how you can specifically help them, and understanding that people buy because of their own desires and not their needs, it's become clear that your next marketing lesson needs to be dropping your fancy jargon. To start, let's frame the problem here. The more experienced you become in your body of work, the more you learn about all the fancy words that accompany your craft. That's when you start to look at people from the outside in and say: "Here's your real problem. You're not just struggling to attract …
Stop using fancy words
