How to Bring Your Real Voice to Your Marketing
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Right now there are so many people in YOUR industry who are saying the same things and speaking to the same people.
How do YOU make your message unique?
Well, the truth is it’s not so much that your message is unique…
It’s more important that YOU are unique.
So what makes you unique?
And how can you use that uniqueness and infuse your real voice into your business?
Well, you’ve got to watch this brand new Big Vision Show and I’ll explain it all.
Share your real voice! I want you to incorporate what you love and what you’re passionate about into your business. (because that’s when it’s the most fun!)
Of course, I still want you to SHARE this with everyone if it resonated with you. And make sure you SUBSCRIBE to our YouTube channel so you can catch each new Big Vision Show and see how it’s going to evolve.
And Please, DON’T FORGET that What’s Working Now LIVE is just a few weeks away and it’s going to be amazing… reserve your seat NOW!
What are things that you do to make your message stand out and be unique? Share Your Wisdom Below.
Transcript of this episode:
Hi, there. Max Simon here. Welcome to the Big Vision Show. This is all about how you can reach more people and thrive financially. Now the other day I got a note from a member of the tribe that is so near and dear to my heart.
It comes from Sue and she said “My big block is that I feel like everyone else has the same message and can do it better. There are a lot of relationship coaches out there and it’s hard for me to find uniqueness in my message. I’m just not sure how my message is unique.
The reason why this is so important to address is because your message is not what’s unique. You see, so many people in this industry are saying the same thing and are speaking to the same kind of people. It’s not so much that the message itself is unique, even though we’ll work on that today, it’s more important that you are unique. What makes you unique? Well, I don’t know. What does make you unique?
You know, for me I’m the kind of person that really likes to bring spirituality and a deeper presence into the business dialogue. That’s what is unique to me. And so I incorporate that in what I love, what I’m passionate about and what’s relevant into this business. Now of course that also means that part of what makes you unique is speaking to a specific tribe that resonates with your message.
For example, the tribe that I speak to tend to be people who have a spiritual core to them as well and are also in business. They’re looking for good models, good representative son how to be authentic, genuine and from a place of service and also are looking to be very successful in their business financially and also from a way of making a big difference in the world.
So when you align the uniqueness of who you are, what you’re into, what makes you special, what kind of things are really alive to you and you make that aligned with the tribe of people who are seeking that message, who are desiring to do things in the same way that you are, all of sudden you have a unique message.
Realize it’s not the words itself that you say, it’s about who you are and what you bring into those words that make it special. It’s about focusing on leading a specific tribe that’s aligned with who you are and what you’re into and sees you as a mentor that’s one step ahead.
So that’s what I have to share with you today and now I’d love to hear from you. What are things that you do to make your message stand out and be unique? What are some great pointers that you’ve learned about really claiming that authentic voice in you? Share your comment below, everybody in the tribe would love to learn and grow from you.
And of course, if you’re not part of the Big Vision Business tribe head on over to bigvisionbusiness.com, enter your name and email on the homepage. Not only do you get some amazing free trainings but you’ll get special invitations to things we only give to people who are in our tribe.
And remember your big vision is possible. You just need to keep going, keep growing and keep sharing your message with the world. I look forward to seeing you in the next episode. Make sure to subscribe to this YouTube channel and I’ll see you real soon. Much love.
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[...] the real strategy and results comes from what you do with the technology. Or when you are speaking from the stage, doing a webinar, or a [...]
Thank you yet again Max.
A couple of the things I do are:
Take your work seriously but not yourself. Just be who you are not the image of someone else who does the same kind of work. Every person is as unique as a snowflake, so be your own snowflake.
The message is more effective if it presents or contains your personality. If you are funny, send out funny messages; if you are serious then send out serious messages, if you are conservative then…and so on. People who, as Max says, resonate with your message, or as I say see themselves in your message, will respond and those that don’t will not. It is a great way to get folks to self select themsevles in or out. ou are then only speaking to those who already appreciate you.
My goal is to be exactly who I am, all the time, with everyone, in every situation. Then those that appreciate who I am will hang out and those that don’t will find someone else who better fits for them.
Have Fun!
Mike
what a great response Michael! you’re awesome. Much love, Max
Hi Max
Lovely show. My answer is …..***SPANDEX***. The serious answer is: **PLAY**. I recently did a couple of TV spots to promote my forthcoming yoga book, and on both occasions I’ve just played….and stripped down to shiny spandex trousers in the process.
–Here’s last friday in Phoenix Fox news with the Union Jack Spandex – http://www.youtube.com/watch?v=2Ox7BpnZfu0&feature=youtu.be
–Here’s the Las Vegas “incident” on their Fox channel – http://www.youtube.com/watch?v=kCfd5n_SN-I&feature=youtu.be
I will probably be dressing more conservatively for What’s Working Now Live…or maybe not
Peace & Love-
Marcus
love the spandex Marcus. haha! everyone should check this out and get a great laugh. much love, Max
Thank you for your authentic guidance Max. In listening to your videos I am absorbing your message. Straight from my heart and impacted by your guidance I spoke what I am passionate about in updating my Natural Therapy web site. My real one is coming soon and I am preparing to write the copy the same way. For years I have wanted to speak of love in my message and have been tentative, afraid of the response. Now no more. That is what I am about. I listen and invite the awakening of the heart by loving my tribe openly. You’re awesome!! You are putting into words what I am seeing in more and more marketing. The year of ‘real’. More love, more care, an awakening humanity.
thanks for the kind words Gabriella. Glad our business is making a difference in your life. Much love, MAx
Hi Max,
Great show – love the new look!
I agree, these days there are so many people offering similar services it can feel like it is difficult to differentiate. What makes us different is who we are, because no two people are alike.
I believe, much like Mike that we be who we are with integrity, honesty and compassion. Be who we are without fear of judgment or comparison. It can be difficult to do – however freedom comes when we break out of the stigma of being who ‘we’ think others expect us to be in order to be liked, accepted or approved of.
Looking forward to seeing you speak at the Internet Marketing Conference in Santa Barbara this week! Have ventured all the way from Australia to check it out
Cheers
Deb
I have the reverse problem. My message is definitely unique – maybe too unique. However, I’m afraid to fully step into my own uniqueness and power. I’m half-there energetically.
This vid made me think about different expressions of uniqueness. I have never really thought about it but, I love to express my unique being through dance….W African, Modern, Improve, etc..(love it as much as i love witnessing others uniqueness in movement and dance.) But….and this is a big butt, i am often remiss to know how to do that when i communicate. In fact, I often worry that I am too much or too opinionated, or too direct, etc.
And while I am getting a lot from the “proven 6 figures program”, I still have not created a home page or website for my new offering…i freeze up when it comes to expressing my signature offereing. I wish i could just dance my offering – and get paif for it! I know…not the real world we live in.
I find if I LISTEN closely to what my tribe REALLY wants right now and speak directly to that in all of my messages PLUSE let your authentic self shine through, my messages get through the filters and get a positive response.