Boost Your Business with the Live Event Continuum
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We know, it’s an online world… but…
- Are you growing tired of living behind your computer screen, hoping sales will boom?
- Are you hungry for more face-to-face connection with your tribe?
- Are you interested in making six-figures in a weekend?
Producing a live event can increase your visibility, your sales, AND build client and brand loyalty for a lifetime… It’s easier than you think.
With so many entrepreneurs and business owners spending more of their time searching for solutions on Facebook, YouTube, and Google…
Your perfect clients are out there… starving for that genuine face-to-face connection with YOU.
Today’s Big Vision Business expert Bari Baumgardner is exposing a few juicy secrets behind the live event industry to help you make this dream a reality…
BVB: Bari, tell us, what’s working for you right now?
Bari: What is really working now for me and for smart marketers is a solid understanding that live events are not just a moment in time, they are part of an ongoing marketing continuum.
This live event model is built upon unique ways of connecting with your audience, making yourself memorable, building your brand, and establishing yourself as a credible authority in your industry.
People often look at an event as a singular moment in time, but that’s not the most effective ways to use live events to monetize your business.
BVB: What’s the difference?
Bari: Let’s use monetization as an example. You can make money pre-event, during the event, and post-event. Live events fuel revenue generation through sponsorships, affiliate partnerships, registration upsells (that can actually increase sales on-site!), virtual components that allow people at home to pay for access, back stage passes, replays, product launches – and more.
The live event builds momentum and puts the spotlight on every area of your expertise, allowing you to capitalize on the live event throughout the year.
Take sponsorships as an example: When you get sponsors on board for your event, you are jointly working together to promote your collaboration. You might host a joint teleseminar or do a joint launch.
Organized properly, sponsorships can also help you fill a room, which is paying huge dividends for our clients. Those seats translate into on-site sales to new participants you might not have otherwise reached. We have clients who have doubled the size of their event through this sponsor model.
BVB: What about post-event monetization?
Bari: Here is another What’s Working Now example: thirty days after the event check in to see how attendees are progressing on the materials you covered at the event. It’s an outreach opportunity that extends your “touch” and allows them to reconsider the sale. What have they done since they left you? If the event content went straight to the shelf, it’s a perfect time to remind them that your product, coaching program, or teleseminar could get them back on track.
BVB: How do you do it without being pushy or annoying?
Bari: Because it’s built into the marketing. They expect the pre and post-call. They expect the extended attention.
And, they are more loyal when they have more access. They come to your event genuinely be happy to be there, and because they’re not checking emails, they’re not distracted, they’re actually present and in the room…
We like to think we are making them “happy hostages” – delighted to be contained in an environment where their sole focus can be the power of what’s possible. In a world that is increasingly online, the offline connection of a live event is ten times more powerful. Extending that energy is the continuum model.
BVB: So why is this strategy working right now?
Bari: People want to believe you are who you say you are. That is so much easier to communicate at a live event than with any online strategy. No other sales strategy converts as well as the live event model.
BVB: How can our readers create these results through a live event ?
Bari: You must start with your “uniquely you” message. The live event model forces you to get clear on your message. Successful event hosts rock their audiences because they know who their audience is, and they connect to them in a way that is authentic, and can’t be replicated anywhere else, by anyone else. Ask yourself: What is your unique value proposition that you deliver in a way that no one else does?
This is part of the continuum because you are announcing yourself to the world.
And establishing yourself as more than just another expert. Even a first time host with an event under 100 people can generate a six figure return. So, why wait to be invited to someone else’s stage when you can create your own sales platform?
Live events help establish you as the authority in your niche. But, you have to remember, time is at a premium, it’s more valuable than money. Today’s audiences will not sit through a presentation if it’s not holding their attention. It has to engage them on multiple levels. Ideally, you are creating more than just an event, you are creating an experience.
In a world that is rapidly losing attention span, entertainment value counts – but so does short, digestible content that creates an immediate A-ha moment.
BVB: What have you and your clients had to overcome in order to really work this strategy?
Bari: An event hosts biggest fear is the seats won’t sell and they won’t make money.
We have to give them the vision that this is possible, that it can be done, that it’s easier than they thought. That with the proper model and the right support it doesn’t have to take time from their business and it doesn’t have to be difficult… it can actually be quite easy.
BVB: What’s the most important thing for the Big Vision Tribe to know so they can move forward?
Bari: It’s better to be an imperfect speaker and have a great message and connect with your people in an authentic way than to work tirelessly to polish your perfect message.
Audiences don’t expect perfection, in fact, sometimes an overly perfected message can harm your ability to connect with, and sell to, your audience.
What people remember is the connection and the message. So ask yourself, how am I connecting with my people? And what is my message? And what is the environment that will make them a happy hostage to receiving and embracing that message?
Getting this right is What’s Working Now and it is at the heart of the Continuum model.
BVB: It’s been great connecting with you Bari, thanks for sharing your incredible expertise with us…
What do you think of today’s posting Tribe?
Do you feel motivated to create multiple streams of income using live events?
We want to hear from you!
Leave a comment below, we will reply!
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