People always tell me that they don't want to pick a specific tribe because it seems like that will limit your audience. I would tell you the opposite is true. Speaking to many different tribes at once makes your message feel diluted, un-clear, and fluffy. As a result, your message resonates with less people and your audience never grows. But find your specific tribe, speak to them with clarity and specificity, and your devoted fans will help you grow like crazy because they share everything you do with their friends. If you don't believe me, check out all the examples in the video …
Find Your Tribe
3 Ways To Know If You’re Speaking To The Right Tribe
I see people all the time struggle deeply to find their tribe, the people they are meant to serve. In this first video, I walk you through the 3 necessary ingredients of finding the right tribe for you. For better or worse, your tribe must pass all three criteria to be a viable option for your business. Let me know what's most difficult for you around finding your tribe in the comments section below. And keep an eye out for the next video, coming to your inbox soon. If you're not on the list, sign up below. …