People always tell me that they don't want to pick a specific tribe because it seems like that will limit your audience. I would tell you the opposite is true. Speaking to many different tribes at once makes your message feel diluted, un-clear, and fluffy. As a result, your message resonates with less people and your audience never grows. But find your specific tribe, speak to them with clarity and specificity, and your devoted fans will help you grow like crazy because they share everything you do with their friends. If you don't believe me, check out all the examples in the video …
Why speaking to multiple tribes does NOT work
