How to Create Engaging Online Content

September 5, 2012 Posted by Max Simon

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Do you have a great online content strategy?

One that encourages people to share the content YOU create all over the web?

Because there is a secret to creating content that is highly shareable (and will drive more traffic and more people to your website and your services).

Let’s face it, if you’re going to spend the time to shoot a great video or write an amazing blog post, you want to know it’s going to benefit you and your business.

And you want people to see it, like it and SHARE IT all around.

So today I’m devoting the entire Big Vision Show giving you the 4 ingredients of creating KILLER content online.

Because you have a message. You have something really important to say and some really incredible gifts to share with the world. But it can be a little tricky to turn that message into something people will truly enjoy, share with all their friends and keep coming back for week after week.

That’s why I’m giving you the 4 steps that I always follow when I’m brainstorming a topic for my content, choosing the medium for my content and then actually creating it!

So watch he entire video below and let’s create your content strategy today.

AND… if you love the Big Vision Show, LIKE it, SHARE it with all your friends and POST it everywhere.

If you’re not already registered to come to What’s Working Now LIVE – where I will teach you the most powerful strategies in existence for growing your online business – go check it out and get your ticket – it will be amazing!

Share Your Wisdom Below.
Post a link below with the best content you’ve ever made and let everyone in the tribe check out what you’ve created

Transcript of this episode:
In today’s episode we’re going to teach you how to create killer online content. Hi there, my name is Max Simon. Welcome to the Big Vision Show. This is all about how you can reach more people and thrive financially.

The other day somebody in our tribe said “How do you always create such good content that people share all around the web?” I figured that was a very good question, maybe I would turn that into an episode. So today we’ll talk about the four ingredients of highly shareable internet content.

Step one, pick your medium. You see, I clearly love video because I get to be all silly and stupid in front of it but also because it’s a great way of me communicating my message to as many people as I can all at once. But that doesn’t have to be your medium. Maybe you like audio, like recording audio snippets or doing podcasts or maybe you’re just a writer and you like doing blogs. Or maybe you’re fantastic with email. The truth is it doesn’t matter what type of medium you like to produce content in, you can be massively successful in any of them.

The key is to pick the one that you feel most excited about and then stick to it. Really become masterful at producing it by doing it over and over and over again. Step two is to pick a topic that you feel most excited and passionate about. You see clearly I want to help you reach more people and thrive financially. That’s the umbrella of how I create all of my content. Maybe yours is improve your self esteem. Maybe yours is raw food eating. Maybe yours is, I don’t know, how to love your pets a little more.

The truth is, it doesn’t matter what the umbrella content is you want to be known for something so decide what’s the topic or the, well the umbrella that you are most passionate about, excited about, feel the most full of life around and then start making content around that.

Number three is to share your personal stories. You see I can tell you that the content that people love the most, share the most and really get the most excited about are when you open up and be vulnerable about what’s happened to you in the past that didn’t work, didn’t feel good, really sucked. And then what did you learn? What was your transformation? What came out of that that was really profound for you?

So every time something crazy bad, hard, weird happens be willing to go there. Share it, make a video about it, write a blog about it, share that in your preferred style of media.

And the fourth piece of the puzzle is to speak to what’s broken. You see the best content is always when people have this really strong point of view and they’re really willing to go into the details of what’s not working, why things are broken and just what’s up. And then more importantly what’s your solution. What’s the way that you would love to solve these individual problems?

Now I’ll tell you the secret ingredient of all this stuff is not to be surface level, like really go deep, dig inside. How do you really feel? What is the energy that you really want to bring to this dialogue because the more passionate, the more on fire, the more sincere, the more authentic you are with your content the more people are going to resonate with it?

That’s it for today’s episode. I hope you learned a thing or two and in fact I’d love to see the content that you produce. Post a link below with the best content you’ve ever made. Let everybody in the tribe check out what you’ve created.

And if you liked this episode hit the “like” button, share it around the internet. IF you are not part of the Big Vision Business insider tribe, head on over to bigvisionbusiness.com, sign up. You’ll get exclusive trainings and videos and little special love notes you only get if you’re on email lists.

Thanks so much for your time. I will see you in the next episode. Much love.