When an idea hits, it’s so tempting to jump straight into the creation process. You go off into your “mad scientist lab” and create that thing you just know your tribe is going to love…
Unfortunately, it usually doesn’t work.
If you want to give people what they actually want, there is a CRUCIAL step that you simply can’t skip.
So in today’s show I’m going to give you the 3 steps to clearly identify what your tribe REALLY wants, so you never again invest your time creating something that misses the mark.
And now I’d love to hear from YOU! We have a new survey (plus a special gift for taking a few seconds to give us your feedback).
We want to know how we can better serve you!
Share your comments below!
And don’t forget to TAKE THE SURVEY HERE >>
Transcript of this episode:
In this episode of The Big Vision Show, we’re going to show you how to get your customers and clients to tell you exactly what they want.
Now, one of the biggest mistakes that I see people in business make all the time is they go off into their mad scientist lab and they create their product or their event, or their thing that they think people are just going to love. And then they spend all this energy and time creating marketing materials and sales materials, and doing all this stuff in order to give people this magical thing that they’ve architected in their minds.
Unfortunately, it usually doesn’t work. What usually happens is people go through all that time and energy to create something and it’s actually not at all what people were wanting. It doesn’t address the problems they have; it doesn’t solve the desires they want, and it doesn’t do it in a way that they actually find enjoyable or appealing.
And so today I want to help you turn that nasty little cycle around so that you never create something again that misses the mark. The first thing you need to do is just be willing to talk to people. You see, so many times people are so afraid to go reach out and have like actual dialogs with people because they don’t want to look like they don’t know what they’re talking about, or they don’t want to you know, ask for people’s opinions or feedback. Sometimes that’s just because they’ve got too big of an ego to actually ask somebody for their opinion.
“You should see this new product I’m developing. It’s sooo amazing.”
“Have you talked to anybody about it?”
“No, no, no, I don’t need to do that. I mean like it’s just amazing, it’s so 2013.”
“Right, good luck with that.”
And realize that one, people are really open. They’ll actually tell you exactly what they want and what they don’t want; and two, they really appreciate it when you ask for their opinion and their feedback. So step number one is just be willing to actually start talking to people over the phone or in person.
Step number two is to ask them for the feedback in a very specific way. You see, there’s kind of three steps if you will that I use. The first is to set up a specific time when I can talk to them, and I’ll just literally write an email or call them up and say “Hey, I’m thinking about something new and it would be really amazing if I got your feedback on it. Can I just set up five minutes to talk to you about it? It won’t take very long and I just really respect your opinion.”
The second piece of that puzzle is to set the tone of the dialog by telling your story. So let’s say you want to do a new program about helping people, I don’t know, find their soul mate. You might start off by saying “You know how I spent ten years looking for my soul mate, and I finally was able to discover that person by doing some really specific things. And I’m thinking about doing a new program or creating a new product to help others with that, and that’s why I wanted to talk to you today.”
So you set the context by sharing a little bit about your story and particularly the parts of your story that achieved success in the area that you’re thinking about creating the product or the program around.
And the third piece of that equation is to ask really specific questions about what they’re struggling with, what they want and how they would like it delivered. So you might say things like “So around meeting your soul mate, what are some of the challenges you have?” “What would you love to have happen? What would make it like a dream come true for you?” And then third is “Would it be great to do it in a live event? Do you want me to coach you personally? Would you like me to create an audio program you can go through at your own pace? How would you want me to help you meet these desires and solve these problems?”
So when you set up a specific time to talk and you engage them in this specific kind of three-step way, the third piece of the puzzle is just to thank them and let them know that you’re going to take their feedback into consideration as you develop this next thing; and ask for permission to follow back up with them. You see, what most of the time happens is they end up telling you exactly what they want, exactly how to create your product or service, and they give you an open loop to re-approach them so that they can be one of your first clients or customers because of course, if you follow their wisdom they’re going to feel like you created something specifically for them.
So next time you are thinking about creating something new, don’t be a crazy mad scientist. Go out and use these steps to talk to people in your life and just let them tell you what they want. And with that in mind, I’d love to hear from you. So we have our new survey right below this, just click that link down below, and when you fill it out and give us your feedback around what you’re looking for and how we can serve you I’ll also give you a brand new eBook that I just created called Persuasive Copywriting, which is basically how to make sure that the words you write move people into action.
I know a lot of people in our Tribe struggle with that, so all you have to do is fill out that survey below. It’ll only take you 60 seconds and we’ll give you that as a gift. And as always, if you love this show share it with all your friends and make sure to subscribe to our YouTube channel.
Thanks so much, hope you enjoyed this show. I’ll see you real soon. Much love.
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