I had an incredible conversation with a client yesterday that felt valuable to share with you…
It was all about how often you want to email your list.
What’s your guess about how often YOU should email your list?
If you’re like most people, you would probably say that you should email your list every other week, or maybe if you’re feeling really “aggressive”, once a week.
Guess what my answer is?
If I wasn’t running a massive other business, my answer would be “every day”.
Yup, I would email you every single day.
You are in a relationship with your people.
Pretend for a second that your list is your boyfriend or girlfriend.
Now let me ask you a serious question.
If you only called or emailed your boyfriend once a month, or every two weeks…. how do you think that relationship would go?
I’ll tell you…. it would suck.
This simple analogy explains my philosophy with email in general… especially if you’re business is selling YOU as the product (meaning you’re a coach, consultant, expert, seminar leader, author, etc).
I believe you should communicate and connect with your people as much as possible…. because you’re in a relationship together.
So that would mean communicating regularly…. like every day or every few days at the least.
Now that definitely doesn’t mean you should promote something to them every day.
That’s like being a relationship where all you want is sex, and you don’t take them out for any date nights in return.
It’s just not gonna fly for very long.
Instead, I suggest you email your people constantly with great content, stories, inspirational thoughts, or anything else that adds value to their life.
Sometimes it’s something simple, like a few words of encouragement.
Sometimes it’s deeper, like a long post or video.
Sometimes it’s an invitation for people to work with you, and take your relationship to the next level through one of your products or services.
Create a nice balance that feels good to everyone, and you’ll find that your people really start to engage with you on a much deeper level.
“But won’t people opt-out?”
That’s always the response I get when I tell people this.
People become terrified of the opt-out.
But as I always like to remind you, it makes almost no difference what you say in your emails or how much value you give, some people will opt-out no matter what.
It’s just the facts.
In fact, you should know that no matter WHO is sending the email, .01%-.05% of your email list will opt-out on every single blast.
Could be because they are too busy to read yet another email, or they don’t like what you said, or they are having a bad day, or whatever.
The point is, you shouldn’t be afraid of it happening because some people will leave you. Get used to it.
But the more you communicate, the more you find your voice, the more you develop a relationship… the more the RIGHT people will stick around.
And even better, they will truly start to engage…. which is what really matters to your business and your soul.
What do you think about this?
Do you follow anyone who sends you a daily email and you love it?
Does this approach piss you off or irritate you?
What are your thoughts on giving this a try? Does it scare or excite you?
Let me know in the comments section below what you think about this conversation.
To end this post, I’ll tell you from my own direct experience that the more I email my list with good content and great energy, the more people share my material, comment on my posts, buy my stuff, and engage with my business.
So I’ll say it once and I’ll say it again.
I vote you send more email (but always make it good)!
If you found this valuable or interesting, feel free to share this with your friends.