How to Create a Business Model Based on Your “Archetype”

October 19, 2012 Posted by The BVB Team

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Not every success blueprint is going to work for you.

• If you know your business archetype, you can create structures that nurture and support YOU and YOUR Big Vision.
  
• “Doing it right” from the beginning can save you from having to start over after years of hard work.
• And if you know how to scale properly, eventually you can take that 3-6 month vacation you’ve always wanted… and your business will still reach millions!

This week’s Big Vision Expert Alexis Neely will tell you how she is scaling her business into maximum leverage and freedom, and how you can do it too…

BVB: What’s working in your business these days?

Alexis: What’s working for us, or what we’re working on is scaling. We’re in the process of making the shift from what I call a Stage II entrepreneurial venture to a Stage III entrepreneurial venture.

I see Stage I as being that true solo one-to-one service provider, pretty much doing everything yourself.

 Stage II is adding in team support but you’re still managing the team, and you’ve added on products and programs so you can leverage your time, but it’s really still dependent on you to deliver those programs and all the products.

And that’s where I have been for a very long time in my businesses. I’ve had a lot of leverage, I’ve gotten to work from home, I’ve had teams supporting me while bringing my great work into the world. So, sure I could take vacations, and I can take some time off, but if I wanted to go completely travel for two months, or take several months off to write a book, that isn’t really possible at Stage II. It provides short vacations, and certainly leverage beyond the one-to-one hourly model, but it’s really still dependent on me.

BVB: So what are some of the results you are getting from making this transition?

Alexis: The transition from Stage II or enterprising entrepreneur, to Stage III which is empire builder, affords a lot more freedom.

But also… A LOT more impact.

So ultimately, when the businesses are able to scale, it means that we will be able to serve thousands to hundreds of thousands of people in our programs, and that once it’s scalable we can serve an unlimited amount of people. And then I create more impact in the world. And the work will be able to continue on without me. So if I take 3 months off, or 6 months off to write my book the businesses will be able to attract, engage and serve clients.

And that’s what we are working on, getting to that place of scale. We’re not totally there, but we’re getting closer.

BVB:So what are the how-to steps for making that transition, how can other people do it?

Alexis: The first step is to get really clear on the business model that’s right for you. And that’s going to depend on what I call your entrepreneurial archetype. You need to identify if your entrepreneurial archetype is that of a Star, a Wisdom Guide, a Connector or a Supporter.

And you’re going to build your business model to match this archetype.

For example, if you are a Star archetype, the business model that you are going to want to build is one with a lot of leverage, where you are able to impact the masses, or millions. Whereas if you are a Wisdom Guide archetype, you are going to be fine with a Stage II business, as an enterprising entrepreneur, because you are not going to be serving the millions. You are really going deep with a smaller number of people. Let’s say 5 one-on-one clients, to 50-100 in a group program.

In this case you wouldn’t need the same kind of leverage, you won’t need programs that will serve thousands.

And if you are a Supporter archetype, then you will have one or two clients probably. So you don’t need the same business model that  a Star or Wisdom Guide needs.

Then it comes down to consciously building your team and your programs, pricing your packages and creating programs and products, to match that model.

The last step would be getting in place the correct infrastructure to support that model.

BVB:What do you specifically mean by infrastructure?

Alexis: Infrastructure would be things like legal, insurance, and financial, foundations. For example, you need to determine the right legal structures for your business model. If you are a true solo, you don’t need agreements with your team because you don’t have a team. But if you are an enterprising entrepreneur you’re going to need legal agreements with everybody on your team.

 

If you are an empire builder and you are building a business that is really going to scale and leverage, you might need a licensing program, you’re going to need licensing agreements, you’re going to need to register your trademarks.

If you are an empire builder, you might need to bring in a virtual CFO. If you’re an enterprising entrepreneur and you are managing your team, you probably would want to have a relationship with a business manager where you are getting weekly and monthly reports. And you are investing an hour each month to sit down and review those reports with your financial team.

Those are just little pieces, our LIFT System and Eyes Wide Open Coaching programs are really there to help people put these systems into place.

BVB: So what are you having to overcome personally in order to make this transition?

Alexis: Over the past two and a half years I’ve had to deconstruct everything I’ve built and created because I built it on the wrong business model for my archetype. Because I was listening too much to other people’s definitions of success and not paying enough attention to my own.

BVB: Anything else you’d like to share?

Alexis: On November 1^st, I’ll be hosting a call on the 3 tax actions that must be taken in the next 30 days to save money on your taxes this year, or you’ll lose the money. And you can learn more about that here.

BVB: Thanks so much for your time Alexis, this information is invaluable!

What are your next action steps to creating the leverage you want in your business?

Leave us a comment below and let us know!