Oh man do I have a powerful and controversial lesson to share with you today.
It’s about your fear of “the opt out”… and the cold hard truth about it.
Just in case you don’t know what an opt-out is…
An opt-out is an action someone takes who has subscribed to your newsletter in the past but they decided that they don’t want to hear from you anymore and thus they “opt-out” or un-subscribe.
Basically… they’re saying that you’re wasting their time and they don’t want YOU taking up any more space in their life because what you’re contributing isn’t adding value any more.
Now if you think I’m being harsh… it’s because I am.
But I’m doing it to prove a point…. Because this is what people think is happening when someone opt’s out from their list.
They take it very personal. They get upset. They feel worried that they said something wrong. They go into a tailspin of negative self-talk and remorse…
Essentially… people get genuinely freaked out by an opt-out.
… and it’s totally UN-NECESSARY!
Here comes the truth engine to rear it’s POSITIVE head…
First, let me tell you that on EVERY single email I send to my list, I get between .2-.5% opt-out.
Meaning… about 1 person out of every 200 or so on my list is going to opt-out no matter what I send to them.
And just to prove a point, let me tell you a story.
When my dad was going in for brain surgery and I sent out a super quick note asking for everyone to just keep him in their prayers so that we had “collective support”… 35 people opted-out.
And 7 people didn’t just opt-out… they COMPLAINED!!
So you might be thinking…
That’s understandable. Max’s note about his dad had nothing to do with business so people might feel like it’s just cluttering up their inbox.
But here’s the thing…
I’ve sent out notes giving away FREE hour long videos jam packed with money making guidance and wisdom. Stuff people invested thousands of dollars to purchase.
… and I had the exact same experience. People still opted-out!
So now the important question is…
Why do people opt-out?
And the answer to that is simple…
1) Most people are overwhelmed.
2) Most people get too much email.
3) Most people are over-stimulated.
4) Most people just don’t need any “more” stuff.
And does that make YOU a bad person for sending them an email? Does that make you wrong for sharing your message? Does that mean your business is going to crash and burn when people opt-out?
The answer to all of those questions is no.
That is my advice to you around feeling worried and concerned around people unsubscribing.
The “bigger” you get… the more it’s going to happen. Just accept it and be ok with it.
Some people will decide you are not right for them at this time… and that’s cool. You’ll live.
Some people will leave, come back, leave again, and come back again. It’s happened to me many times in my business.
And some people will become your loyal die-hard fans, love your controversial messages, buy everything you offer, and tell all their friends about you.
Speak to those people. Focus on your tribe. Lead them…
It’s much easier to stay excited, engaged, and creative when you’ve got YOUR people in mind.
But whatever you do… keep speaking your truth. Keep sharing your message. Keep confronting people. And keep doing the work you love.
Because if you stop speaking up just because you’re afraid of a few people leaving your email list… you’re destined to stay small.
… And that doesn’t serve you, your tribe, or the world.
What do you think? Do you agree? Disagree? Let’s start a conversation here. Please Share Your Thoughts Below!
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