I see people all the time struggle deeply to find their tribe, the people they are meant to serve.
In this first video, I walk you through the 3 necessary ingredients of finding the right tribe for you.
For better or worse, your tribe must pass all three criteria to be a viable option for your business.
Let me know what’s most difficult for you around finding your tribe in the comments section below.
And keep an eye out for the next video, coming to your inbox soon. If you’re not on the list, sign up below.
First of all, wonderful work. A lot of density here, which requires that I stop and start again and again. You are a fount of ideas and concepts.
I was just reading a book about human evolution and came across a concept related to “tribe.” It is that the tribe not only has common needs—which you address straight on—but also have shared stories, narratives, myths and agreements.
So my question really is: Do I need to authentically share the identity of the tribe? In many ways, this would be beneficial to understanding my target market, but there are significant downsides when you have to represent a singular product offering to a variety of different tribes.
Thoughts?
Thanks Ben. NO, you do not have to share the identity of your tribe. But you do have to KNOW them inside and out, which often requires a little more work if you are not a reflection. But YES, it is totally possible. You simply need to understand their unique desires, challenges, words, and interests in order to serve and market to them best. Make sense?