We all know it’s an online world, BUT…
- The truth is, you will not be powerful in your business if you are always hiding behind the computer screen.
- Relationship building IS your business, period. And this requires some real time connection.
- When you genuinely care, and you GIVE FIRST… you will create win-win-win relationships over and over again.
This weeks Big Vision expert spells out the art of relationship building. Introducing Arielle Ford…
BVB: Arielle, what’s really working for you right now in business?
Arielle: Relationships, and relationship building. I think that is 100% of what my business is about. I have been very successful with Joint Venture and Affiliate relationships, and part of the magic of that is constantly feeding and nurturing those relationships.
BVB: What are you doing that is unique in your approach?
Arielle: One thing I do is I actually get on the phone and have real time conversations as opposed to trying to do everything through emails, which can be cold and flat, and totally unjuicy.
So I spend a lot of time on the phone talking to my friends, because I consider these partners my friends, and I find out what is new and exciting in their lives and how I can support them, whether it’s in business or personal stuff, and I share ideas and information with them. Eventually we get around to business, but for me it’s really more about connecting with them on a heart level than on a business level.
Ultimately it all comes together, and it becomes a win-win-win deal. They win, I win, both of our customers win, and at the end of the day it’s a really nice package.
BVB: It sounds like an excellent strategy, but how do you handle time management?
Arielle: Honestly, time management can become an issue. I try to make phone dates with people so I know when I am going to speak with them, but sometimes I just pick up the phone spontaneously.
Any good relationship takes time, energy, attention and persistence. But this is such an important part of what I do. So I just keep working it out.
BVB: What are some extraordinary results you are creating through taking the time to deeply cultivate relationships?
Arielle: I generally get the results that I want, and part of it is because I make the effort, and because my favorite philosophy is nobody says no to me, and on the rare occasion that they do, it’s for my greater good.
And not everybody says yes to me, but someday they will. At the right time I will have an irresistible offer that they’re not going to be able to say no to, so I don’t give up.
And even when people say no, I still get so much value just out of connecting with another human being that I like and respect, and I learned more about who they are and what they’re up to and vice versa.
There’s days where I make 20 or 30 calls and don’t get what most people would call a big result, and it doesn’t matter because eventually I will. And I have fun.
BVB: What are some how-to steps to developing the level of connection you are speaking of?
Arielle: Well, let’s say it’s a cold call. We’ve never met. So I would call you up and say “Hi, this is Arielle Ford, we’ve never met. But I want to have a win-win-win conversation for possibility with you, do you have 5 minutes to talk to me?
BVB: Upstate New York.
Arielle: Upstate New York is beautiful. Have you been to the Omega Institute?
BVB: No but so many of my friends have worked and presented there.
Arielle: I was just there giving a workshop on Manifesting Love last week. It was really pretty cool. So, what are you working on these days?
BVB: Well I am publishing content on the Big Vision Business website, and managing some Joint Ventures for the team. In my spare time I am working on some writing projects.
Arielle: I actually worked in the publishing world and a book publicist for many many years. If you need some advice, I’d be happy to help you!
BVB: Great! Thanks.
Arielle: So there I was creating some rapport. Finding out something about you. And then I say something like “Here’s what I want to talk to you about.” It’s just like meeting at a cocktail party. I wouldn’t meet you at a cocktail party and say “Hi, how are you? Will you blast for my Soulmate Secret Course in 2 weeks, I’ll pay you $40 on $297?”
Most people are nervous on a cold call and just want to jump right in. It’s like asking for sex before you even know their last name.
And there’s many ways to do it.
The important thing is you want to make it about them and not so much about you.
And the truth is, I always want to give something valuable to the people I relate with. Maybe I can’t do a reciprocal blast for them, but I can do something else. For example, you are a writer. I am an expert in the book publishing world. I can tell you who to send an email to, or answer a few questions for you. I can’t tell you how many affiliates I’ve worked with where I have introduced them to agents, publicists, other writers in their field.
My last question before I hang up the phone is always “Is there anything I can do for you?”
Half the time when I say that people aren’t expecting it.
I actually had one woman cry once when I said that to her. She’s quite famous, and I won’t reveal her identity – but she said “In my entire life no one has ever asked me if I needed anything, they always wanted something from me.”
And I was really able to help her in a big way.
So that’s what makes it fun! Everyone becomes a friend, instead of a prospect.
BVB: I have experienced the power of this in our short conversation, thanks Arielle!
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