The number one challenge 95% of entrepreneurs struggle with is exactly what you are doing in your business and exactly who you are doing it for.

These problems can be easily solved by getting clear on YOUR TRIBE, the people you are meant to serve and…

YOUR TRACK, the area of focus for your business.

Watch this content-rich video that shows you exactly how to find your tribe and track so that you can finally start making the type of money you truly deserve.

And please leave a comment with what you learned.

READ THE COMMENTS OR ADD YOURS

Comments

  1. Leah Levkowitz said:

    Really great Max. Much clearer. I noticed that you took out the Spiritual/God tribe. Is that because the only way to incorporate it is through one of these other three tribes?

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  2. Denise Starrett said:

    Great! I took away specifically that my business is about speaking to myself, my ideal clients are those when I turn around are where I was and to claim them I must own those places in my life when I had known problems and solved them. And go down the check list and be sure I love being in the conversations. So many more on my notes. Thank you!

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  3. Leslie Clayton said:

    This is really helpful. Thank you. I recognized that I have a business track first, It’s time to focus on that track now. Remember that I am my tribe and speak to where I came from. Market using words that will identify their problems and how I will solve them. Remember that the products and workshops will be constantly evolving. Keep coming back to the original list of “who my tribe is”. I feel inspired

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  4. Rahul B. said:

    Max,

    This video is gold. It REALLY got me thinking about my tribe, about my message, and right now I’m looking at everything my site communicates under a microscope.

    The best thing I learned from this whole presentation was that “you are solving your OWN problems” (albeit, an older version of yourself). That really hit me hard and put things into perspective for me. Can’t hear that enough because that’s how you keep things authentic and close to the heart.

    Thanks for releasing this for free. I love your style man, and you’ve got great presence.

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  5. Karen Kay said:

    Max, thank you so much for making it so simple and so clear! I can do this! I already am! Just need to fine tune a little…. but thanks to you, I am encouraged.

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  6. Janika Skembo said:

    I learned that I have a very important piece of information that you do not have. You talked about moving toward pleasure and away from pain being the basis of everything we do. It did not resonate with me because I have a clearer and more comprehensive understanding of human motivation. (And isn’t generating human motivation what marketing is all about?)

    What is that worth to you? ;)

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  7. Rodney Washington said:

    The timing of this video was perfect Max. You hit on so many points that I’ve been struggling with. One thing I wanted to share was that I had to realize that I had to mourn for the business I thought I was going to have.

    For me letting go of a tribe that wasn’t the right one for me was about more than just saying “I’m not working with them anymore”. No, for me it was about coming to terms with that realization, that they weren’t the right fit for my talents and my vision and that if I really cared for them (and myself) I should “lovingly” let them go.

    But first I needed to mourn the loss of the vision that I wanted for them and that’s what I’ve been feeling for over a year now.

    Well I’m happy to report that I’m at the tail end of the mourning process and now it’s time to pick myself up, dust myself off and get on with life so that I can connect with the tribe that really needs me. Your video helped me to see that’s okay to let go.

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  8. Manal said:

    Hi, thanks for a great video!
    I had an aha moment about how others see us more clearly than we see ourselves. I believe that’s why I have a gift for helping others and get such good feedback. Now I just need clients!

    I’m a little confused with my tribe. I want to work with mothers of young children, who are depressed/overwhelmed/feeling stuck, but those who want to make a difference in the world. BUT, they are not aware of the fact that part of their depression is due to not living out their purpose. So who is my tribe then, the ones who are depressed, or the ones who are world-changers?

    My program would originally focus on wellness, eventually a little on relationships, and then on purpose/business.

    Is my tribe the world changers, but at stage 1 they are depressed/overwhelmed, stage 2, healing, stage 3, something else, etc.

    Thanks so much for your time. I’m tired of being stuck in this place. I want to help other women and get my message out!

    Thanks,
    Manal

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  9. Gretchen Sunderland said:

    Wow – I’m so glad I watched this video!
    I teach this stuff to new coaches, but I learned so much more about how to clearly define and describe a niche.
    Most new coaches flail about, and wonder why they have to go back to their day jobs. You give them a very specific system to follow for their success.
    I love the part where the woman asked about “I help people raise their consciousness” and you said the niche was too vague. People don’t resonate with that language and recognize a problem. We too often use “coaching language” to describe a niche and people go “Whaaa?” or drift away thinking we’re pretty out there!
    Thank you for your generosity in releasing this video. You are so good at what you do, and you are definitely realizing your life purpose.

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  10. Max Simon said:

    Thanks for the amazing comments everyone. I love hearing about your realizations and breakthroughs…

    And Janika… you have me on the edge of my seat. Please share what you’ve got!!

    P.S. curiosity is an amazing way of generating interest… but without specificity, it rarely generates action. So as a small tip, if you would have put in another line about something specific that relates to your secret, I would have been even more inclined to reach out.

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  11. Isabella McBride said:

    Thank you for this. I am just starting a new wellness coaching business and what I found helpful is that it is okay to make big mistakes because that is just a part of the learning process.

    I also was intrigued by the thought of creating marketing material before the content of the product. That thought will change my priorities for this week.

    xoxo
    Isabella

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  12. Sherri said:

    Hi Max,

    Thanks so much for offering this video…very helpful on many levels..I am in the process of transforming/creating a new business and helped me to get more clear on my tribe.
    I know that you recently launched an on-line program that I missed…are you offering any other trainings at the moment?
    Also, fyi..I studied with your Dad many yrs ago at the Chopra institute and can’t get over how much you remind me of him..
    Great work…
    Be Well,
    Sherri

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  13. Patricia Weber said:

    Did you by chance know of or hear Glenn W. Turner? He didn’t wear shoes in his speaking engagements either. Top 3 take aways from a high content video – clearer, more specific, more urgent. LIke that simplification of it!

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  14. Kathy White said:

    Well I think this is just amazing information, common sense – thanks for bringing Erin up to demonstrate how to say something clear and to the point in a few words and get interest immediately (about her 4 hour website).

    I love that people won’t buy meditation…they want instant clarity !

    I really got the bit about talk to the person one to one who would be the ideal member of your tribe when writing, speaking any material (and she’s a former version of myself).

    I love that it’s a tribe, not a target audience/market.

    I can really relate to using their language…dropping jargon..something I learnt in a former life as an English teacher in Madrid Spain. Jargon/slang makes communicating very difficult.

    I need to drop into the “What’s the problem behind the problem” bit — but thank you for posting this it really helps …I’ve got some work to do !

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  15. Patti DuBose said:

    Thanks for this information. I am ow more focused on who my tribe is. I will now take my place as their leader. Thanks for the explanation.

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  16. Leora said:

    Great!! I learned a lot! Can I just take your words and teach them myself? :)

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  17. Caroline said:

    Max, thank you so much for your generosity, this was very helpful. I’ve really struggled with identifying my tribe, I’ve done exercises and gone through workbooks but still it was unclear. Looking at my own pain is allowing me to see through the mist. For so many years I needed to matter, I needed my life to not be a waste of time and I needed to feel accepted.

    Now here is my question: is this purpose or relationship to self? I can see aspects of both in what I have been through. I had to like myself, I didn’t for so many years, but I also needed a reason for my existence.

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  18. Devi said:

    Wow, this was so helpful. I am off to coach a new client tomorrow, and am at the start of my being a coach, so I was thinking ‘what do I have to offer?’ and worrying that my worry would get in the way of helping her. But now I have so many thoughts based on seeing myself as a step further on the path – seeing that I wanted her as a client because she is like a version of me and hence truly in my tribe. What do I have to teach from my own experienced perspective?
    I am also feeling inspired by clarifying that I need to market to their ‘known’ problems, but content may be about ‘unknown’ deeper issues. Thank you.

    Can you share more about marketing something before creating the content. What are you marketing, then? I mean, you must know something, mustn’t you, before you can market anything, even if you change it dramatically during the process.

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  19. Caroline said:

    After leaving my first comment, I sat quietly for a long time really feeling into my pain and remembering. In tears, I answered my own question. I needed purpose and my relationship with myself was the first step toward finding it.
    Thank you again Max… although a mere thank you seems so inadequate for the blessing you gave me today.

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  20. Max Simon said:

    Absolutely beautiful Caroline. Thank you for sharing your process with us…

    Much love, Max

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  21. Christine Henry said:

    Very interesting..made me think for sure..I was laid off work two years ago, and have been stuggling ever since. I was devastated, lost, and insecure. I’ve started my own business out of shear stubborness. I refuse to go back to the retail atmosphere of the under appreciated, underpaid, and overworked. Having been on the creative edge of retail for most of my life, in display, merchandising, staging, visual presentation, and special events decorating…I’ve found it hard to focus my business on these things due to the economy. It seems visual presentation, and the arts are last on the “needs, or solve my problem lists” of most people. I am a one person operation, and I am a person that Does want balance in my life at this stage in my life. I’m 57. But I still need the almighty $$$. But listening to your little video…did make me think…how many others are my age, and have no desire to “work” in the corp./retail world any more. Then as I just was typing in my business name…(which no one quites gets, and is hard to explain, cause I’m so unfocused on what do I actually do)..I realized I love the Arts..Watercolor, Acrylics, Photography, Sketching, Pastels, Writing, Decorating fun happy special events AND PARTYING!!!!!! So maybe I can focus on the Babyboomers that “need” to feel and stay young…that want to have fun..with art and other social events .Hmmmmm….I’ll work on that…and your video made me attempt to twist my focus around a little, and see what “needs” I can come up with from here..Thanks Chris (EPA..Eye Party Arts or Extreme Party Animal)Making it a Party for the Eyes through home staging, Art, or Special events decorating, and (or maybe only Social Events!) hmmm..

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  22. Fran said:

    Loved this video. Thanks for all the great content. I’ve heard some of these themes before, but picked up some new gems. I know I’m in the right tribe, because I already created a web site using Erin’s wonderful service! Thank you.

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  23. Polina said:

    Loved this video. Exactly what I had to hear at this point of my life/career. Specifically loved the following ideas:
    1) Your business is about speaking to yourself
    2) Refer to KNOWN problems
    3) Problems should be perceived by the tribe as URGENT
    4) Tribe must be WILLING TO INVEST in solving the problem
    5) SELL the solution BEFORE creating it!
    6) TRACK: Look for something that comes easy to you and solved your problem
    7) http://www.the4hourwebsite.com/

    MANY THANKS! I am truly GRATEFUL. Wish your business BIG SUCCESS!
    Polina

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  24. Jeanmarie Frost said:

    I couldn’t open video..

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  25. Johnny Delirious said:

    Max,
    Thank you for sharing, I have had that stumbling block and the fear haunts me because I am scared of the FDA coming after me for practicing medicine. The fear has caused me to be broke, yet so many need to hear my message, so many are not wanting the medical solutions to their Hepatitis problem, they have been there, done that and would rather just keep the disease and die. This brakes my heart when their solution (to me) is so easy. its so simple. Your Affiliate Tribe program grabbed me because maybe there are others who would appreciate what I am trying to do. Maybe if I learned from your program, I could get some partners to endorse me who care about helping the 200 million suffering and dying from Hep C. Just maybe I really am doing the right thing. I have not been comfortable either, but you sharing “embracing the discomfort” is a very helpful tool for me right now. Thank you

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  26. Stella Blaize said:

    Dear Max, I cannot believe that for sometime now I have deleted all mails that came from you but I must state that I was extremely excited not to have deleted this one as it is powerful and as a speaker, very new in the field as one with my tribe presently the teenagers in School-it’s been pretty tough.
    I learnt a lot this evening.I need all the help I can get. What I do is helping people Unleash and Maximise there Potential more of an ‘People Activator’. Thank you and well done for sharing this.

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  27. GWEN said:

    Max
    Your presentation, especially when you mentioned that the business is about speaking about myself penetrated deep and I feel as if some shackles and chains have been lifted. This insight is most treasured and so once again, I thank you for sharing. Gwen

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  28. Sue said:

    Wow, you have excellent timing. I have been going through this myself and just could not figure out what was going on with me. Thank you for helping me identify it.

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  29. Catherine Morgan said:

    By far and away the best content I have ever seen from you, Max. Big, juicy content. Bravo!

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  30. Mimi said:

    Your video reminds me of Tim Ferriss. In his book 4 hour workweek, he says it’s better to find the audience first and then create something for them.

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  31. Kim said:

    The depth and simplicity of these principles made this presentation hugely engaging. I love the concept of creating the marketing first and then tweaking the content. Identifying the three tracks of tribes was very helpful.

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  32. Annemarie said:

    That was a brilliant video. Thanks! I needed something this morning to pick up my excitement about my fledgeling business and this was it. Thanks! I have a tribe waiting, I realized, I had just discounted them because I didn’t want to preach to the converted. Now I realize that they are pretty hungry for what I have created and may be my market. Thanks again.

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