If you were to ask me the #1 most important part of your marketing plan, I wouldn’t hesitate for even a second…
“You have to speak to the hunger of your tribe.”
Here’s what I mean…
The reason you (or anyone else) buys anything is because of your own internal self-motivation.
It’s not because you need it.
It’s not because someone else told you it’s good for you.
It’s because you WANT it, and that’s what compels you to move forward.
If you don’t believe me, just look at the last 3 things you purchased.
Could be that Starbucks that has too many calories in it…. but you still WANTED it.
Or it could be that more expensive healthy meal, which you WANTED because it’s better for you.
Just take a closer look at WHY you’re buying anything, and you’ll quickly see that your desire trumps all.
The problem is, the vast majority of people in business are always trying to appeal to what people NEED instead of what they want.
You “need” to meditate.
You “need” to eat healthy.
You “need” to be more conscious.
But again, needing something rarely compels people forward.
Instead, you have to really dig deep to discover what people DESIRE.
What do they want?
What do they dream about?
What do they wish happened without much effort, time, or energy?
When you can define what your tribe TRULY desires, and then speak to that with your marketing and offers… that’s when people really start to buy.
Here’s your “Marketing Plan” exercise for today.
Take ONE of your past clients, and look at what they desired before they started working with you.
Don’t look at what they needed, or what really helped them get results. Just ask yourself the question:
“What DESIRE caused them to hire me?”
And once you have clarity on what they desired which caused them to hire you, evaluate whether you’ve been speaking to that desire in your marketing and offers.
Try adjusting them to focus on the hunger of your tribe, and you will be amazed at how much more effective your marketing is…
Tell me the DESIRES you’re speaking to in your business and I’ll let you know how on-point they sound.
I’ll respond to everyone within 24 hours…