After personally working with thousands of entrepreneurs over the years, it’s become exceptionally easy for me to see why your words are not resonating with your tribe.
It always comes down to one of three factors.
1. You’re not speaking to anyone specific
Let me give you a great example here.
Pretend that you’re in a relationship that is failing. You’re not having sex anymore. You’re communication is filled with friction. You’re constantly wishing the other person would treat you differently.
And pretend that someone sent you an email saying: “I can help you with your relationship, your money problems, health issues, or your life purpose.”
Would you trust them? Would you reach out? Would you think this person is talking directly to you?
Now in contrast, let’s say you got that same email that said:
“You’re in a relationship that is failing. You’re not having sex anymore. You’re communication is filled with friction. You’re constantly wishing the other person would treat you differently. And you don’t know how to get out of this painful situation that could lead to your divorce.”
Would you be more likely to respond?
Because these are your SPECIFIC problems for your SPECIFIC life.
In essence, the more “generalized” you are with your message, the less it speaks to any specific person and the less it resonates.
So first, you ALWAYS must get clear on the specifics of your tribe.
The more generalized you are, the less your words resonate.
2. You’re not promising any specific outcome
In the business of helping others, people buy a promise of results.
They do not care about your process, your knowledge, your training, or what you do.
They only care about the outcomes you can help them achieve.
And unfortunately, the vast majority of people are NOT promising any specific or clear outcomes.
Instead, they talk all about their tools, their unique ways of doing things, or their fancy jargon…. which definitely does NOT inspire people to see that you can help them achieve their desired outcomes.
The sweet spot here is when someone can SEE the outcome as something concrete and real.
For example, “being happier” is not something anyone can see.
But “Being back in a relationship where your communication is filled with love, your sex life is on-fire again, and you’re working together like an incredible team” is something you can see very clearly.
So this means you (once again) have to go back to step #1 and decide who you’re speaking to…. because every tribe is looking for a different specific outcome.
The more general you stay with your promises, the less it resonates.
The more specific you become with your outcome, the more it resonates.
3. You are not standing strong enough in the value you provide
I hate to say it but this is probably the real issue with most people.
Their words are soft and mushy because they are afraid to truly claim the results they can help people achieve for fear of “not succeeding” or “disappointing others”.
Unfortunately, this also becomes a self-fulfilling prophecy.
The less bold and confident you are with your words and promises, the less people step forward to work with you.
The less people you work with, the less confident you feel.
The less confident you feel, the harder it is to get specific and define who you’re really serving and what outcomes you are truly meant to provide.
So the lesson here is to stop waiting for permission to claim your power.
If you don’t step forward to own what you can do for people, it won’t just magically happen on it’s own.
The funny part about this is: “it’s simply a decision”.
When you decide to embrace what you can do for people with clarity and confidence, that’s when things really start to shift.
Where do you struggle with these 3 points?
Leave a comment below and let me know. I’ll keep creating powerful content to move you forward…